54967unninShop and Enjoy
Shopping and Entertainment Combined in Iceland’s biggest shopping mall
Although Iceland’s main attractions are its landscapes and scenery, the country is actually an excellent choice for some quality shopping as well. In the biggest shopping mall in Iceland, Smáralind, you’ll find under one roof everything from high end clothing to outdoor & sporting equipment; informative books and magazines in English and other languages to a movie theatre; and from a wide selection of quality restaurants to a complete family entertainment centre opening this autumn.
3052_mfolki“Smáralind will be celebrating its 10th anniversary this year and is more vibrant than ever,” says Guðrún Margrét Örnólfsdóttir, Marketing Manager at Smáralind. “Right now we’re transforming our lovely hall, Vetrargarðurinn, into an amusement park of sorts – a completely new family entertainment centre, where you’ll find world class entertainment and activities for the entire family,” says Guðrún. In addition, Smáralind offers strollers free-of-charge and quality child care while you do your shopping.

With over 80 shops and businesses on three floors, you’ll surely be able to find something which suits your taste. “We pride ourselves with the wide range of stores and services we offer. Many of the stores here are exclusive to this mall in Iceland. Most of them are shops with Icelandic products as well as foreign; clothes stores, Icelandic art and design, bookstores that sell Icelandic literature in foreign languages and interesting books for travellers. You’ll also find many cosmopolitan shops which you can find in London, Paris and New York,” says Guðrún.
She says that Smáralind strives to offer a comfortable, yet lively atmosphere making shopping there an experience in itself. “It is a place where lively people and shoppers can easily spend the day with pauses at the many coffee places and restaurants in addition to one of the best movie theatres in Reykjavik. It is, in fact, the policy of Smáralind to combine shopping and entertainment,“ says Guðrún and notes that the list of events will be especially lively on this anniversary year, so keep posted.
On that note, Smáralind is now embracing new technologies and is introducing a new mobile application available for Android phones and iPhones which enables you to get the information you need wherever you want, whenever you want. The application will make special offers available to you and you can even get better deals by sharing them with your friends. For more information visit the website shown below.
3072_mfolkiSmáralind is located in Kópavogur, only a 10 minute drive from downtown Reykjavik and easily accessible by public transportation as well.
Clothing stores include:
Benetton, Zara, Debenhams, Herragarðurinn (Hugo Boss, Sand and more), Body Shop, Oasis, Karen Millen, Levi’s, Topshop, Dorothy Perkins, Evans, Bianco, Vero Moda, Jack & Jones, Vila, Exit, Selected, Joe Boxer, Dressman and more.
Other stores include:
Carat, Jón og Óskar, Meba and Leonard goldsmiths, Dogma, Drangey, Optical Studio, 66° North, Líf og list (Kop og kande), DÚKA, Eymundsson bookstore, Útilíf, Intersport and more.
Restaurants include:
TGI Friday’s, Pizza Hut, Café Energia, Café Adesso, Serrano, Subway, Hlöllabátar among others.

Hagasmári 1, 201 Kópavogur
+354 528 8000
[email protected]