Joe & the Juice
Getting Juiced in Iceland
Joe & the Juice is an on-trend coffee shop/juice bar that opened in January 2015 at Keflavík International Airport. The concept answers today’s traveller needs for a quick pick-me-up in the form of great espresso drinks, freshly pressed smoothies and juices, and a variety of sandwiches prepared on the spot.
A Winner Is Born
Created by the Danish entrepreneur Kaspar Basse,
Joe & the Juice won the prestigious FAB Awards in the category of ‘Best Airport Coffee Shop of the Year’ in Copenhagen for 2013 and 2014.
The popular brand, known for its attractive ‘juicers’ and hip electronic dance music, can be found all over Denmark, and has been popping up elsewhere in Europe—Norway, Sweden, Germany, the UK, France and more recently here in Iceland.
According to Joe & the Juice’s Icelandic manager Daníel Kári Stefánsson, “People come for the atmosphere as well as for the healthy drinks, and it’s been going even better than we initially expected. The reaction from the Icelandic public has been great”.
Flavour, Nutrition and Hydration
Unmistakable names for freshly pressed juice combinations such as ‘Sex Me Up’—passion fruit, ginger and apple, ‘Joe’s Green Kiss’—spinach, ginger and apple and one called ‘Hell of a Nerve’—strawberry, elderberry and banana, are sure to grab your attention. For a distinctly Danish touch, Joe’s sandwiches are made with traditionally baked rye bread, using flavourful combinations of fillings such as Serrano ham, mozzarella and tomato, and a touch of pesto.
Joe & the Juice uses a unique blend of coffee beans that have been specially cultivated in South America. There’s no extra charge if you want to up your caffeine intake with a double shot in your latte and you choose your cup size—in pink, purple, yellow or grey. How about a ginger shot for a natural boost of energy? Coming right up! Just ask!
Where to Get Juiced in Iceland
You can find Joe & the Juice at Reykjavík’s Kringlan Shopping Mall, Kópavogur’s Smáralind Shopping Mall, Laugar Fitness Centre and Keflavík Airport’s check-in lounge. A new Joe & the Juice will open in KEF airport’s departure lounge on March 15th. This is one place to check out!
Joe & The Juice – Iceland
Kef.Airport – Kringlan – Smáralind – World Class